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Support the Cause While You Shop

Imagine supporting the Huntington Society of Canada (HSC) every time you pump gas, pick up groceries, shop online or grab a double-double from Timmies — all at no extra cost to you. With FlipGive, you can.

The shopping platform has partnered with major retailers across Canada who have agreed to offer cash-back rewards in the form of donations to HSC. Today, the growing list of companies includes Walmart, Amazon, Indigo, Loblaws, Esso, Nike, Under Armour and many more.

The best part of this campaign is that we’re not asking our supporters to dig into their own pockets. All you have to do is continue buying the things you would normally — just do it through the FlipGive website or app (available on iOS and Android) to generate donations for HSC. Those contributions are made by the retailer, not the customer, and you don’t pay anything additional at checkout.

There are two ways to shop. Most retailers offer e-gift cards that can be purchased directly and securely through FlipGive. Simply call up your e-gift card on your phone and the cashier can scan it from the screen just like with e-coupons and other electronic barcodes.  Or you can apply the e-gift care at checkout if you’re shopping online. In other cases, you can select the retailer’s website from the FlipGive platform. As long as you get there via FlipGive, the Huntington Society will benefit from your online purchases.

“I’ve found it really easy to use, especially for monthly expenses like gas and groceries,” says Shelly Redman, HSC’s CEO. “I pre-load my account for gas purchases and set it to re-load automatically. At Sobey’s, I’ll load an estimated amount for groceries onto an e-gift card and pay that way.”

Anybody can participate. Here’s how to get started:

  1. Visit https://try.flipgive.com/hsc
  2. Click on your chapter (if you don’t have a chapter, choose who you would like to support)
  3. Click “Join This Team”
  4. Create a free account
  5. Contribute to HSC by selecting participating retailers in the FlipGive platform

For example, if you purchase a $100 Sobeys e-gift card through the app, the Huntington Society will receive a $3 donation. “It sounds like small amounts individually, but all those little percentages really add up,” says Shelly, pointing to the Huntington disease (HD) community’s cross-Canada reach.

The new fundraising initiative is truly a win-win proposition. For participating retailers, it’s an opportunity to advertise, drive more sales and meet their philanthropic goals. For the HD community, it’s a way to support the cause while shopping for gifts, food, books and other products they would be purchasing anyway. And for chapters, it’s an easy way to raise funds, especially since the pandemic makes event organizing more difficult. In fact, here are two more ways to raise money even faster, and it’s a wonderfully simple process:

1) With your first purchase through FlipGive you get a $5 bonus donation for the chapter.

2) Once your chapter raises $20 through FlipGive (not including the first purchase bonus), both the chapter and HSC get a bonus $50 donation ($100 total). That’s a significant amount of free money!

When we launched this campaign last fall, we challenged chapters to see who could raise the most money through FlipGive until the end of March. We’ve had a great response, with many folks using the platform while they did their Christmas shopping. “It’s something that the chapters are appreciative of, I think, because it’s not having to ask people for money out of their pockets,” says Shelly.

Thank you to everyone who registered for FlipGive. If you haven’t signed up yet, visit https://try.flipgive.com/hsc, and be sure to share the link with your family and friends.


Download the 2021 Spring Horizon newsletter – click here.

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