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Using the Logo
Logos are an important part of our public image. The Huntington Society of Canada's logo includes our name in both English and French and our symbol: the flower.
Use it all the time! It helps people to recognize us and remember us. Be sure you know what it means - people will ask. The flower symbolizes a head and upper torso, as Huntington disease may affect both cognitive and physical functions. And because the disease reduces a person's ability to function normally, a smaller negative or reversed image lies inside the coloured flower, symbolizing that loss.
The symbol is now shown as the flower of a growing, vibrant plant, which recognizes the growth and development of the Huntington Society of Canada since its founding in 1973. In 1983, this symbol was adopted by the International Huntington Association to represent Huntington Societies around the world.
Important: Please make sure that you use the logo above, not the older version. This logo shows that we are a national organization that supports both English and French. Don't continue to use any materials that have the older version.
Guidelines for Using the Logo
The colour of the logo must remain consistent in everything produced for the Society, and the logo must not be bent, stretched, or otherwise altered.
The HSC logo can be printed in all black, or in full colour (PMS 541C Blue and PMS 7530C Brown). Accompanying type (for example, our name and address) is printed in Humanist or Arial typeface.
Important: Using the official colours is a crucial part of maintaining our public image. All future re-prints of our publications and documents will reflect the official colours.
The HSC logo is an official trademark of the Huntington Society of Canada and cannot be used under any circumstances without HSC's prior authorization.
Since altering the logo's form or size in any way is strictly prohibited, it is available in various sizes that must be used as is. National Office can email various electronic formats or send them to you on a CD.
Before you print anything that includes the logo, please send a mock-up of the artwork to your contact at National Office for final approval. This will help ensure our logo appears properly.
Capture the Moment
In order to use your photos, we also need the written permission from anyone who appears in it. Please ask the Society for our photo consent and release form and bring along several copies to your events.
When you're snapping shots, keep the following points in mind:
• Don't worry about posing people for every photo. Try to take shots of your volunteers in action or candid photos of people naturally enjoying themselves.
• Take some close-up shots, as well as some distance ones. Pay attention to the background, and make sure your subject isn't standing directly in front of a mirror or window.
• If you're using a digital camera, set it for the highest resolution.